Dr. Fady Farouk is a spine surgery specialist based in Saudi Arabia, building his personal brand as a leading expert in the field.
THE CHALLENGE
Medical personal branding in KSA requires navigating cultural sensitivities, regulatory requirements, and the challenge of making complex medical content accessible and engaging on social platforms.
WHAT WE DID
Personal branding and social media management: physician branding strategy, content creation featuring educational posts about spine health, patient success stories, procedural explanations, and thought leadership content positioning Dr. Fady as a go-to specialist.
THE IMPACT
A professional personal brand that positions Dr. Fady as an authority in spine surgery. The social media presence drives patient referrals and speaking engagement opportunities.
